The Benefits of Real Estate Digital Marketing

The Benefits of Real Estate Digital Marketing

Only a few years ago, listing a property in a local newspaper was enough to warrant a sale. But that’s no longer the case, as most property searches nowadays begin on the internet. Real estate digital marketing has become very important as a result.

According to a 2017 survey, 95% percent of home buyers in the United States used the internet to search for properties. Only 50% of them visited open houses, and 51% didn’t look at yard signs at all. So if you’re looking to sell or rent out a property, you will need a foolproof real estate digital marketing strategy.


How Real Estate Digital Marketing Can Help You


As a property owner, there are many ways that real estate digital marketing can benefit you.

For one, it exposes your listing to a much wider audience than any other form of marketing. What with social media platforms, blogs, websites, and all, there are plenty of advertising channels to try. Each of them allows you to customize your listing to ensure it reaches your target group.

With traditional advertising, you could never really tell how effective your ad was. But with real estate digital marketing, you can track it in real time. What’s more, if the strategy doesn’t seem to work, you can tweak it on the spot as many times as needed.

By tracking the success of your campaign, you’ll also know your exact return on investment (ROI) at any given moment. That way, you can account for every single colón and/or dollar spent on the campaign. In doing so, you may spend a lot less money on digital marketing than you would on the traditional methods.


How Real Estate Digital Marketing Helps Your Clients


Digital marketing doesn’t only benefit you as the seller. It also makes the whole process much easier for your client. For starters, it gives them more options and opportunities.

Real estate digital marketing also helps your clients save time and money. A decade or so ago, it would take them hours to visit just one house that they may have an interest in. But now, they can look through dozens of them online in a matter of minutes.

As a rule, all these listings feature high-quality photos of the property. Many of them also include 360-degree tours of the home.

On top of that, modern technology allows you to take potential buyers on a virtual tour of the property in real time. They can thus decide whether they like it or not without having to attend an actual physical showing. Plus, you won’t have to spend time and money on individual tours and property showings.

But how do you develop a good digital marketing strategy? That’s where we come in.


What We Can Do for You


If you want to sell or rent out your property in Costa Rica, Calvur Consulting can help you. We can develop a personalized real estate digital marketing strategy for you. Our unique system also allows us to monitor the campaign and tweak it for best results.

We will give your listing a wide exposure across multiple online platforms. Not only that but we’ll also feature it in the real estate section of our website. In addition to that, we can take professional photos of your property to ensure your listing stands out.

If you’re looking to invest in a property in Costa Rica, you’ll find everything you need on our website. We have dedicated pages for different types of properties – rental, vacation, commercial, residential. We choose our clients very carefully here at Calvur, so you can be sure that all our properties adhere to the highest standards.


The Benefits of Investing in Real Estate in Costa Rica


Are you still wondering if you should invest in real estate in Costa Rica? If so, you may want to consider the following benefits:

  • Costa Rica is one of the safest and most politically stable countries in Latin America. For 70 years now, it has been the only Central American country that does without a permanent army.
  • Although the official language is Spanish, people in Costa Rica also learn English in school. At Calvur Consulting, our team is also fluent in Portuguese.
  • Due to the warm tropical climate, Costa Rica welcomes tourists all year round. The country regularly ranks among the top 10 fastest-growing tourist destinations on the continent. Some parts of the country may experience rainy seasons, but you can still expect a steady rental income for about 10 months a year.
  • You don’t have to be a citizen or resident of Costa Rica to invest in real estate here. To attract foreign investors, the government also offers certain incentives.
  • Costa Rica doesn’t charge capital gains tax to foreign investors. As such, you’ll only pay taxes in your country of residence.


The Final Word


Here at Calvur Consulting, we have years of experience in both real estate and digital marketing. Whether you’re buying, selling, or renting real estate in Costa Rica, we can help you.

Click here to learn more about our real estate services.


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